Since its inception, Diso has pioneered a movement to bridge the gap between ethical production, consumer behavior, and environmental stewardship. In line with this mission, Diso officially launched its comprehensive sustainability program, which goes beyond just creating eco-friendly garments. This initiative has been one of the most successful to date in terms of changing consumer attitudes, improving working conditions in the fashion sector, and promoting environmental conservation.
The mandate of Diso's program is to promote a holistic approach to fashion that considers the entire lifecycle of garments and their impact on people and the planet. Since its launch, this initiative has attracted an increasing number of conscious consumers, provided a platform for ethical manufacturers and artisans, and added value to the entire fashion ecosystem.
Diso’s values are grounded in principles from the Nguzo Saba, which guide and center our work:
Umoja (Unity): Striving for unity in the fashion community, from producers to consumers.
Kujichagulia (Self-Determination): Empowering individuals and communities to define their own fashion narratives.
Ujima (Collective Work and Responsibility): Addressing challenges in the fashion industry as a collective responsibility.
Ujamaa (Cooperative Economics): Building and maintaining ethical businesses that benefit all stakeholders.
Through these principles, Diso aims to create a world where fashion choices reflect not just personal style, but also a commitment to being remarkable future ancestors for generations to come.
